Mineral Water Industry

Initial Situation

• Commercial and productive disorganization
• Very high accounts receivable
• Pressured cash cycle
• Accounts receivable period too long
• Financial disorganization
• Defaulting customers

Strategy Designed

• Realignment of commercial sector
• Reduction in receipt period
• Collection of late customers
• Billing plan for bad customers
• Branding construction
• KPI’s

Results

• Increase sales
• Reduced waiting time at the factory
• Defaulting reduction by 37%
• Defaulting customers
• Brand repositioning