Initial Situation
- Commercial and productive disorganization
- Very high accounts receivable
- Pressured cash cycle
- Accounts receivable period too long
- Financial disorganization
- Defaulting customers
Strategy Designed
- Realignment of commercial sector
- Reduction in receipt period
- Collection of late customers
- Billing plan for bad customers
- Branding construction
- KPI’s
Results
- Increase sales
- Reduced waiting time at the factory
- Defaulting reduction by 37%
- Defaulting customers
- Brand repositioning